BNP Paribas Personal Finance and Mastercard are combining their respective areas of expertise to launch the Cpay card, which has replaced the former Cetelem card in France since mid-March. This new card from Mastercard includes renewable credit and multiple payment options offered by Cetelem, the commercial brand of BNP Paribas Personal Finance, the leader in consumer credit in France and Europe. It is a new-generation card tailored to the needs of French people in terms of day-to-day payments and credit. With the new Cpay card, withdrawals and outright or credit-based payments can be made in France or abroad. It is the first card to offer as much control and flexibility in budget management payment in three, five, ten or twenty instalments in the Aurore and Mastercard networks, the feature being included in the card itself, rather than being offered by the seller. These payment options—tailored and customised just like the associated credit—meet the needs of millions of clients who already place their trust in Cetelem in France and who are keen to manage their budget responsibly. Cpay has been developed and enriched through similar experiences in Spain and Portugal. Convinced of the major benefits of this new offer, BNP Paribas Personal Finance France has decided to replace its entire stock of cards with the new Mastercard Cpay card. This large-scale project is one of the biggest card migrations in France.
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Cetelem S. The Cetelem group, which includes the company's wholly owned Cofica subsidiary, subsidiaries in Portugal, Spain, Netherlands, Belgium, Hungary, the Czech Republic, and Morocco, as well as noncontrolling stakes in participatory ventures with Cofinoga, Finalion, Finama, and others, is itself 66 percent owned by banking services group Compagnie Bancaire which, in turn, is As of the mids, Cetelem's most visible product was its Carte Aurora credit card.
Linked to a permanent account, it could be used in stores or in the form of direct financing. This poster distributed in the s promoted the simplicity of the concept and its practicality. Customers could use the card to make withdrawals and payments and to access credits and services. The Aurore card quickly won over the French people. In , more than 10 million French people had the card.